Jay-Z is supporting an environmentally-friendly phone case business based in B.C. with a big investment. According to a press release, Pela's eco-friendly phone cases just got a $5 million investment. The company makes compostable phone cases and they've caught the eye of Marcy Venture Partners, a VC fund co-founded in part by Jay-Z.\nAccording to the press release, the investment was put towards the rapid expansion of the company. The phone cases were designed and invented by a Kelowna-based company called Pela. According to Pela’s website, their phone cases are the world’s first 100% compostable case.\nSo far, the company has sold 528,112 cases. This has kept more than 290,461 pounds of plastic from being produced. In order to expand the company, Jay-Z’s investment group has provided Pela with $5 million.\n"Pela has incredible values and offers incredible value in its products," said Larry Marcus, Co-Founder and Managing Director of MVP.\n"Matt Bertulli and the team are tapped into the tuned-in, conscious and discerning consumer that cares about what they buy. Their products offer a powerful combination of utility, design and sustainability," he said in the press release.\nView this post on Instagram Are you team bee 🐝 or team turtle 🐢? These are two of our most popular cases and they're available for iPhone 11! Our cases are compostable 🌱 so you don't have to worry about adding more plastic to the waste stream, and as a bonus, we donate proceeds from every purchase to clean water initiatives. What's not to love!? #PelaCase #PelaVision . . . . . . . . #believeinbetter #leadtheway #bethechange #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories A post shared by Pela Case (@pelacase) on Oct 3, 2019 at 8:38am PDT\nThe company has stated that due to recent events like climate strikes and Greta Thunberg visiting Justine Trudeau, compostable and sustainable phone cases are no longer a niche market.\nAccording to a recent study, 81% of customers are looking to purchase from companies that have programs aimed at helping the environment.\nWhile we can’t get away from using plastics in our actual phones, the company is aiming to deter us away from adding any additional plastics by choosing the phone cases.\n"Put simply, as a consumer you can protect your phone and the planet. There doesn't need to be a compromise,” said Bertulli.\nView this post on Instagram "Most of us have a phone and we want a great case to protect it. Sadly, most of the cases that are protecting our technology, aren’t protecting our home... 👎 — I make the pledge to LEAD THE WAY and live as intentional and sustainable as possible! 💚 To not buy products and goods aimlessly for that small dose of dopamine hit. Be more intentional with your purchases!!! Ask yourself, is it truly making me happy? Will this last me a long time? How might this impact my life in the future? — Many of you have heard me rave about #Pela for a year now. I’m proud to be an ambassador to such an amazing company that’s created biodegradable cases in order to reduce landfill waste! ☺️🌱" - @fabianamsolano . . . . . . #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #sustainabilitymatters #gogreen #eco #take3forthesea #literatti #singleusesucks #plasticfree #zerowasteliving #saynotoplastic #environment #greenliving A post shared by Pela Case (@pelacase) on Sep 2, 2019 at 8:45am PDT\nPela has grown by 3,609% in the past five years. They have even donated $95,439.66 to 1% For The Planet.\nSo far, the phone cases are available for the entire line of Apple iPhones as well as Samsung Galaxy and Google Pixel Android.\nStarting October 20, 2019, the Kelowna-based phone cases will be available nationwide at Target.\nEveryone seems to be thinking about how they can lessen their carbon footprint and become more environmentally friendly. Apparently, even some of the richest people in the world are getting on board. Maybe we will even see Beyonce using one of these cases in the near future. This is goals.\nThere are stories everywhere. If you spot a newsworthy event in your city, send us a message, photo, or video @NarcityCanada on Twitter and Instagram.